HubSpot AEO (free grader) and Lantern (pipeline attribution) solve two different problems on the same timeline. Here's how the stack comes together for a B2B SaaS team already paying for HubSpot.
Same category on paper, two different jobs in practice.
| Capability | Lantern | HubSpot AEO (native) |
|---|---|---|
| Primary job | Pipeline attribution for AEO | On-site AEO diagnostic grader |
| AI engines monitored | ChatGPT, Perplexity, Gemini, Claude, AI Overviews | Signals surfaced inside Marketing Hub (scope of grader) |
| Prompts tracked per month | 30 (Starter) to 500+ (Pro) | Not prompt-based — site-scoring based |
| Off-site citation tracking | ||
| HubSpot deal-object attribution | Limited — Marketing Hub reporting, not deal-attached | |
| Monthly board-ready ROI report (PDF) | ||
| Pre-publication content check | Yes (site-level scoring, not draft-level) | |
| Structured data / schema fixes | Out of scope — defer to HubSpot grader | |
| Included in Marketing Hub | Sold separately, priced for CMO-unilateral budget | |
| Entry price | $49/mo Starter; $199/mo Growth | Free within Marketing Hub Pro ($890/mo) or Enterprise ($3,600/mo) |
| Setup time | 10 min OAuth (HubSpot + GA4 + Search Console) | Already on if you have Marketing Hub |
HubSpot AEO capabilities verified against HubSpot's April 14, 2026 launch announcement and Marketing Hub Pro/Enterprise documentation. Lantern capabilities reflect V1 GA scope.
If you are already paying for Marketing Hub Pro or Enterprise, HubSpot AEO is included and is the first thing to turn on. It is a diagnostic layer — the grader tells you which pages on your owned site are AEO-ready, which aren't, and what the fix looks like (schema gaps, answerable-format rewrites, internal linking opportunities).
Run HubSpot AEO when:
HubSpot AEO shows you what is broken on your owned site. It does not tell you how AI engines cite you across the broader web, and it does not attribute those citations to pipeline in your CRM. That is Lantern's job.
Add Lantern when:
HubSpot AEO and Lantern don't compete — they layer. Here's the sequence a typical 150-person B2B SaaS team follows in 2026:
HubSpot AEO answers "is my site AEO-ready?" Lantern answers "is my AEO program paying back?" Both questions need to be answered in 2026 — the answers just come from different tools.
Lantern is not a HubSpot AEO replacement. HubSpot is our future integration partner and, today, our anchor CRM. We share the same buyer — the B2B SaaS CMO already invested in Marketing Hub — and we solve the layer of the AEO problem HubSpot AEO doesn't ship: multi-engine citation tracking with pipeline attribution.
The full AEO setup for a HubSpot-native B2B SaaS team in 2026 is:
That combination runs under $1,100/mo all-in for a team already paying for Marketing Hub Pro, and it produces the one artifact a CMO needs at renewal time: a CFO-safe dollar number on AEO pipeline impact.
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