Peec AI is the fast-growing European AEO monitor. Lantern is the HubSpot-native attribution layer. Different jobs, different buyers — here's the honest read.
| Feature | Lantern | Peec AI |
|---|---|---|
| Funding raised | Pre-revenue (bootstrapped V1) | $21M Series A (Nov 2025) |
| Reported ARR | Pre-launch | $4M+ in first year |
| HQ | United States | Berlin, Germany |
| AI engines tracked | 4 (ChatGPT, Perplexity, Gemini, AI Overviews) | 6 (ChatGPT, Perplexity, Gemini, AI Mode, Copilot, Grok) — but base plans include only 3 |
| Add-on cost for extra engines | Included in tier | €20–30 / engine / month |
| Prompts per month (Growth tier) | 150 | 150 |
| Citation tracking + share-of-voice | ||
| GA4 AI-referrer integration | ||
| Search Console integration | ||
| HubSpot CRM integration | ||
| Citation → opportunity attribution | ||
| Monthly ROI report | ||
| Pre-publication content check | ||
| Multi-language tracking | English + Spanish (V1.5) | European languages (DE, FR, ES, IT) |
| API access (Growth tier) | Pro tier ($499) | Advanced tier (€425) |
| Self-serve pricing visibility | All tiers public | All tiers public |
| Multi-seat (Growth tier) | 5 seats | Per-license; verify on Peec pricing |
Pricing verified against peec.ai/pricing as of April 17, 2026. Peec Series A reported November 2025.
Peec AI is one of the strongest mid-market AEO tools and the fastest-growing in Europe. They raised $21M from Singular in November 2025 and reportedly hit $4M+ ARR within their first year. Their dashboards are polished, their citation tracking is reliable, and their European customer base (Chanel, Axel Springer, ElevenLabs, TUI) is real.
Pick Peec if:
Lantern was built for the moment when monitoring stops being enough — when your CMO needs to prove AEO ROI to the board.
Pick Lantern if:
The most-cited public review of Peec AI — repeated verbatim across multiple G2 reviews and SEO blog posts — is "data without direction." Peec gives you visibility numbers; it doesn't translate them into action.
This isn't a knock on Peec specifically. It's a category-wide gap: 73% of brands running AEO programs cannot connect AI citations to revenue today. Every AEO monitoring tool — Profound, Peec, Scrunch, Otterly — stops at the citation layer.
Lantern was built explicitly to close that gap by extending Peec-style monitoring with HubSpot pipeline attribution. If you're a Peec customer who likes the dashboards but feels the "OK, but did this drive revenue?" question is unanswered, Lantern is designed to plug into your existing setup and add that layer.
| Tier | Lantern Growth | Peec Pro |
|---|---|---|
| Monthly price | $199 | €205 (~$220) |
| Prompts | 150 | 150 |
| AI engines included | 4 | 3 (additional engines €20–30/mo each) |
| HubSpot integration | Included | Not available |
| Pipeline attribution | Included | Not available |
| Monthly ROI report | Included | Not available |
| Seats | 5 | Per-license |
If you stack Peec Pro with all 6 engines (€205 + €30 × 3 add-ons = €295/mo, ~$315) you'd be paying ~50% more than Lantern Growth for similar engine coverage and no CRM integration.
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