Peec is a clean mid-market AEO dashboard — but it doesn't read your CRM. These are the six tools B2B SaaS teams actually evaluate when the CMO needs a pipeline number, not just a visibility chart.
What each tool ships and who it's for.
| Feature | Lantern | Profound | AthenaHQ | Scrunch | HubSpot Grader | Otterly |
|---|---|---|---|---|---|---|
| Entry price | $99/mo | $499/mo | $199/mo | $499+/mo | Free | $29/mo |
| Typical B2B SaaS spend | $99/mo or Enterprise | $3–8K/mo | $399–$999/mo | $3K+/mo | Free | $29–$199/mo |
| Primary buyer | CMO / Head of Growth | VP Marketing / CMO | Marketing ops | Enterprise marketing | Content marketer | SMB / SEO lead |
| AI engines tracked | ChatGPT, Perplexity, Claude, Gemini | 8+ engines | 6 engines | 6+ engines | ChatGPT primarily | 6 engines |
| HubSpot CRM integration | Native day-one | Enterprise tier | Enterprise tier | |||
| Citation → opportunity attribution | Partial (enterprise) | Partial (enterprise) | ||||
| Monthly ROI PDF | Enterprise only | Enterprise only | ||||
| Country coverage | US / EN default | 30+ countries | 20+ countries | 30+ countries | US / EN | 40+ countries |
| Annual contract required | No (monthly) | Yes (most tiers) | Encouraged | Yes | N/A | No |
| Onboarding time | ~10 min | 2–4 weeks | ~1 week | 2–6 weeks | ~2 min | ~5 min |
Pricing and feature data verified against each vendor's public site and G2 reviews as of April 17, 2026.
Price: $99/mo flat or Enterprise. Buyer: B2B SaaS CMO or Head of Growth. Best for: Teams that outgrew Peec's dashboard-only output and need a HubSpot-attributed ROI number.
Lantern is the shortest upgrade path from Peec for teams where the AEO program has graduated from an SEO experiment to a CMO-owned line item. The product connects HubSpot and GA4 in roughly ten minutes, reads the deal pipeline and AI-referrer traffic, and ships a monthly PDF that names the dollar figure. Same $99/mo every month — no annual contract, no procurement.
What Lantern doesn't try to do: compete with Peec on country coverage (Peec's European-market coverage is stronger for non-US teams), compete with Otterly on raw price, or compete with Profound on enterprise breadth. It is intentionally narrow — HubSpot-first, mid-market B2B SaaS, one clean output. If you're browsing Lantern's comparison pages to evaluate the swap, the product is shaped around one buyer and one job.
Where Lantern loses vs Peec: if the AEO program is still SEO-owned, Peec's dashboard UI is more polished for analyst daily use, and the SEO team can run it without touching HubSpot at all. That's the honest tradeoff.
Price: $499/mo entry, typical $3–8K/mo. Buyer: VP Marketing at scale-up or enterprise. Best for: Teams outgrowing Peec on coverage, engine breadth, or multi-brand needs.
Profound is the heaviest tool on this list and the biggest jump up from Peec's price point. The product ships eight-plus AI engines, multi-brand workspace, prompt-level competitor intel, and enterprise security review. For teams where Peec's limit is coverage or engine breadth (not attribution), Profound is the natural next stop.
The tradeoff is familiar: price and time-to-value. Profound's entry $499/mo rarely holds — most mid-market B2B SaaS teams land in the $3–8K/mo range after users and prompt volume. Implementation is typically two to four weeks. If you are swapping Peec for Profound, you are 5–80x'ing the line item. Justify the jump before signing.
Profound wins when coverage is the gating issue. Lantern wins when attribution is. The two are complementary in the rare cases where both matter.
Price: $199–$999/mo. Buyer: Marketing ops. Best for: Teams that want a more polished Peec, but don't need CRM writeback.
AthenaHQ is, in many ways, the natural Peec upgrade for teams who like the visibility-dashboard shape but want more polish and bigger engine coverage. The product sits one tier above Peec on price and reporting depth — six engines tracked, cleaner UI, richer competitor views. It's what Peec would be if it raised a larger round.
The limit is the same as Peec's: no HubSpot writeback, no citation-to-opportunity attribution, no monthly pipeline PDF. If the gap you are solving is "Peec's dashboard isn't deep enough," AthenaHQ closes it. If the gap is "Peec doesn't produce a pipeline number," AthenaHQ doesn't close it either — Lantern does.
Price: $499+/mo entry, $3K+/mo typical. Buyer: Enterprise marketing. Best for: Teams where Peec lost on enterprise procurement requirements.
Scrunch AI is a heavyweight, enterprise-priced AEO platform. It's not a natural Peec upgrade — it's a leap. Teams end up here when Peec failed a security review, when the enterprise procurement motion required SOC 2 and an annual contract, or when the company scaled past what Peec's lightweight product can handle.
If Peec's output was the bottleneck (visibility-only, no pipeline), Scrunch at entry tier doesn't solve it — attribution still lives in Scrunch's enterprise tier. If Peec's scale was the bottleneck (too small for a large B2B team with multi-brand), Scrunch does solve that. Pick based on why Peec stopped working, not on the Scrunch feature sheet.
Price: Free. Buyer: Content marketers. Best for: Before paying for any AEO tool, running a one-time audit to confirm the gap.
HubSpot's AEO Grader is a free, one-time audit. It's not a Peec replacement — it's a checkpoint. Run it quarterly to see whether your AI visibility shape is moving. For teams questioning whether paid AEO monitoring is worth it at all, the Grader output can kill or confirm the need. If Grader says you're already cited across your target prompts, maybe Peec is overkill. If Grader says you're invisible, a paid tool is justified.
Realistically, Grader is a companion to whichever paid tool you pick. It is not Peec's replacement — but it can inform whether you need one.
Price: $29/mo entry, up to $549/mo. Buyer: Solo founders, SMB marketers, SEO consultants. Best for: Teams where Peec's $89–$399/mo was too much for the monitoring-only job.
Otterly is the SMB monitoring tool with the largest low-end footprint in AEO. Entry is $29/mo, 20,000+ users claimed, 4.9/5 G2 rating across 250+ reviews, six AI engines tracked, 40+ country coverage. If Peec was overkill — maybe a solo founder picked it up, maybe a consultant is managing light-touch AEO for a small client — Otterly is the natural downgrade.
Otterly's limit is the same as Peec's on the attribution axis: no HubSpot integration, no pipeline ROI. It is not a CMO tool. It is, however, a very good SMB monitoring tool at a price that doesn't require a procurement conversation.
Running Otterly + Lantern for ~$130/mo combined — one for monitoring, one for attribution — is the cheapest legitimate "modern AEO stack" for a B2B SaaS team.
The CFO's Guide to AEO Budget Defense walks through the scorecard, the memo, and the objection handling for each tool on this list. Read it before your next renewal review.
Read the CFO guidePick Lantern. $99/mo, HubSpot-native, monthly PDF. This is the single biggest reason teams move and Lantern is the narrowest tool built for the job.
Pick Profound or AthenaHQ. Both ship more engines and broader coverage. Profound wins on enterprise breadth. AthenaHQ wins on price-to-polish ratio at mid-market.
Pick Otterly ($29/mo) or HubSpot Grader (free). If monitoring is the whole job, you do not need $89–$399/mo. Otterly covers the job at a tenth the price.
Pick Scrunch or Profound Enterprise. Both ship SOC 2, DPA, enterprise security review. Peec's SMB shape can stall in large-company procurement.