Short essays from Amogh, building Lantern in public. Pricing, positioning, AEO pipeline attribution, and the things we're learning while we build.
Founder essay · PricingThe five-tier pricing ladder isn't a pricing strategy. It's a sales playbook designed to extract more ACV from the same buyer. Here's why Lantern cut the ladder to $99/mo or Enterprise, with data from competitor pricing we researched.