One-page memos, scorecards, and frameworks for B2B SaaS marketing leaders wiring answer-engine visibility to HubSpot pipeline. Every guide is built to survive a CFO review — not to rank on vanity metrics.
Guide · CMO + CFOThe framework CMOs are using to defend (or kill) AEO budget in 2026: the three numbers a CFO wants, a 5-question scorecard, the 7 renewal-review objections handled, and a memo template you can adapt. ~15 min read.
Coming soonN=100+ B2B SaaS AEO conversion rates, CAC payback, and sales-cycle data. First-party dataset from Lantern pilot customers. Publishing Q3 2026.
Coming soonUTM schema, workflow exports, custom property JSON, and deal-stage mapping. Everything you need to wire AEO into HubSpot without buying a new tool.