HubSpot Reports for AEO Pipeline: the dashboards Lantern builds

What this does

Lantern installs six pre-built HubSpot reports into a 'Lantern AEO' dashboard during onboarding. These live in HubSpot (not in a Lantern UI), so RevOps, CMO, and CFO can access them without learning a new tool. Each report is a standard HubSpot custom report — cloneable, editable, filterable.

How Lantern fits

The dashboard is the CMO's answer to 'is AEO working?' In HubSpot terms: six side-by-side tiles showing (1) AEO pipeline this quarter vs. last, (2) pipeline by engine (ChatGPT dominating? Perplexity growing?), (3) pipeline by prompt (which buyer queries convert?), (4) pipeline by cited URL (which pages earn the citations?), (5) AEO-influenced deal velocity vs. non-AEO, (6) AEO closed-won this period as a dollar number.

Setup preview

Reports Lantern installs: AEO Pipeline by Engine (pie chart, deal amount summed, filter: ai_source is known), AEO Pipeline by Prompt (bar chart, top 20 prompts by pipeline), AEO Cited URLs (table, ai_cited_url grouped, sessions and contacts and deals per URL), AEO Deal Velocity (box plot, days in pipeline split by ai_source is known/unknown), AEO Closed-Won Trend (line chart, monthly, last 12 months), AEO ROI Multiplier (single value, pipeline / Lantern spend).

{
  "name": "Lantern: AEO Pipeline by Engine",
  "type": "CUSTOM_FUNNEL",
  "dataSource": "DEAL",
  "filters": [
    {
      "property": "ai_source",
      "operator": "HAS_PROPERTY"
    },
    {
      "property": "dealstage",
      "operator": "IN",
      "values": ["qualifiedtobuy", "presentationscheduled", "decisionmakerboughtin", "contractsent", "closedwon"]
    }
  ],
  "dimensions": ["ai_engine"],
  "metrics": [
    {"property": "amount", "aggregation": "SUM"},
    {"property": "id", "aggregation": "COUNT"}
  ],
  "visualization": "PIE_CHART",
  "dashboardId": "lantern-aeo"
}

Where this fits in the bigger picture

This page describes one specific surface inside HubSpot where Lantern's AEO pipeline attribution plugs in. The full integration stitches together across HubSpot Contacts, Deals, Workflows, Lists, Reports, Forms, CMS, and the Marketing/Sales/Service Hub stack. If you're evaluating where to start, the comparison hub has side-by-side comparisons of Lantern against Profound, Scrunch, Peec AI, AthenaHQ, and HubSpot's own AEO product — scored on the dimensions that matter for a CMO buyer (CRM integration depth, reporting quality, prompt-scaling economics).

If you're about to walk this work into a renewal review or budget conversation, the CFO's Guide to AEO Budget Defense has the memo template, the five-slide deck structure, the attribution-math cheat sheet, and the three most-common CFO objections with counter-arguments. It's the long-form companion that translates the technical HubSpot setup on this page into a defensible dollar number for finance.