The structured process of starting an AEO program — including audit, prompt selection, tool setup, content production, and reporting cadence.
An AEO launch playbook walks a marketing team from zero to an operational AEO program, typically over 8–12 weeks. Phases: (1) Audit (week 1–2) — assess current AEO readiness; (2) Strategy (week 2–3) — select prompts, competitors, content tier priorities; (3) Tool setup (week 3–4) — configure AEO platform, GA4, CRM integration; (4) Content production (week 4–10) — produce first 20–30 pages; (5) Reporting setup (week 10–12) — establish monthly ROI report cadence and stakeholder distribution.
AEO programs without a structured launch flounder. Teams that try to do everything at once produce unfocused content and weak measurement. The playbook provides sequencing that builds momentum.
Lantern publishes a free AEO Launch Playbook at runlantern.com/learn/aeo-launch. The playbook is a 30-page PDF that walks teams through the 12-week launch sequence with checklists, templates, and metric benchmarks.
The terms in this glossary aren't theoretical — they're what Lantern's product calculates and reports every month for B2B SaaS teams. See yours in 7 days. 14-day free trial.
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