The relationship between voice-activated AI assistants (Siri, Alexa, Google Assistant) and AEO — increasingly important as voice queries grow.
Voice search and AEO overlap because voice-activated AI assistants are increasingly powered by the same LLMs as text-based AI engines. When a user asks Siri 'best CRM for startups,' the response often pulls from the same AI engine sources as ChatGPT or Perplexity. Optimizing for AEO indirectly optimizes for voice search. Specific voice search considerations: shorter, more conversational query phrasings; emphasis on featured-snippet-style direct answers; spoken-friendly content structure (avoiding jargon and complex sentences).
Voice search is a growing share of overall search activity. As AI assistants become more capable (Siri-with-ChatGPT, Alexa LLM, Google Assistant Bard integration), the voice channel becomes meaningful for AEO measurement and strategy.
A user driving asks Siri 'best CRM for small business.' Siri (with ChatGPT integration) responds with HubSpot, Salesforce, Pipedrive — pulled from the same AI citation sources as text-based AI search. A brand cited in text-based AI search is automatically cited in voice search too.
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